About us
A team built to solve problems
Perimeter started as a research project out of UC Berkeley, where we first became aware of the need for new communication tools in public safety. Three years later, our team of Berkeley graduates is continuing to do everything we can to help responders keep themselves and their communities safe.
About our Team

Bailey Farren
FOUNDER / CEO
Bailey heads the team as Chief Executive Officer, directing product and team operations. Coming from a family of first responders, she was inspired to develop Perimeter after experiencing the Tubbs Fire in her hometown of Santa Rosa. She brings over seven years of experience in data-driven business models.

Noah Wu
FOUNDER / TECHNOLOGY
Noah, the Chief Technology Officer for Perimeter, directs platform feature ideation and development and oversees the technical components of product creation. He became a co-founder of Perimeter during the infamous Camp Fire, and is experienced in full-stack development and machine learning, as well as geospatial information systems and mapping.

FOUNDER / CEO
Bailey Farren
Bailey heads the team as Chief Executive Officer, directing product and team operations. Coming from a family of first responders, she was inspired to develop Perimeter after experiencing the Tubbs Fire in her hometown of Santa Rosa. She brings over seven years of experience in data-driven business models.

FOUNDER / TECHNOLOGY
Noah Wu
Noah, the Chief Technology Officer for Perimeter, directs platform feature ideation and development and oversees the technical components of product creation. He became a co-founder of Perimeter during the infamous Camp Fire, and is experienced in full-stack development and machine learning, as well as geospatial information systems and mapping.

Trevor Greenan
MARKETING
As Chief Marketing Officer, Trevor oversees research, graphic design, and content development for Perimeter. While studying at UC Berkeley, Trevor oversaw a comprehensive redesign and rebranding of The Daily Californian, and has since maintained a strong interest in research-driven creative marketing projects.

Van Riviere
DEVELOPMENT
As Chief Development Officer, Van engages directly with public safety agencies to provide customer support and direct Perimeter’s sales efforts. With his previous work as CEO at Tablet Command and Battalion Chief for Stockton Fire, Van brings more than two decades of experience as a leader in public safety technology.

Moor Xu
OPERATIONS
As Chief Operating Officer at Perimeter, Moor is responsible for project management and operations. While studying mathematics at UC Berkeley, he designed course material and taught at the Sutardja Center for Entrepreneurship and Technology, and at the European Innovation Academy.

MARKETING
Trevor Greenan
As Chief Marketing Officer, Trevor oversees research, graphic design, and content development for Perimeter. While studying at UC Berkeley, Trevor oversaw a comprehensive redesign and rebranding of The Daily Californian, and has since maintained a strong interest in research-driven creative marketing projects.

DEVELOPMENT
Van Riviere
As Chief Development Officer, Van engages directly with public safety agencies to provide customer support and direct Perimeter’s sales efforts. With his previous work as CEO at Tablet Command and Battalion Chief for Stockton Fire, Van brings more than two decades of experience as a leader in public safety technology.

OPERATIONS
Moor Xu
As Chief Operating Officer at Perimeter, Moor is responsible for project management and operations. While studying mathematics at UC Berkeley, he designed course material and taught at the Sutardja Center for Entrepreneurship and Technology, and at the European Innovation Academy.