About us

A team built to solve problems


Perimeter started as a research project out of UC Berkeley, where we first became aware of the need for new communication tools in public safety. Three years later, our team of Berkeley graduates is continuing to do everything we can to help responders keep themselves and their communities safe. 

About us

A team built to solve problems


Perimeter started as a research project out of UC Berkeley, where we first became aware of the need for new communication tools in public safety. Three years later, our team of Berkeley graduates is continuing to do everything we can to help responders keep themselves and their communities safe. 

About our Team

Perimeter CEO Bailey Farren wears a firefighting uniform.

Bailey Farren

Founder / CEO

Bailey heads the team as Chief Executive Officer, directing product and team operations. Coming from a family of first responders, she was inspired to develop Perimeter after experiencing the Tubbs Fire in her hometown of Santa Rosa. She brings over seven years of experience in data-driven business models. 

Headshot of Perimeter Chief Technology Officer Noah Wu.

Noah Wu

FOUNDER / Technology

Noah, the Chief Technology Officer for Perimeter, directs platform feature ideation and development and oversees the technical components of product creation. He became a co-founder of Perimeter during the infamous Camp Fire, and is experienced in full-stack development and machine learning, as well as geospatial information systems and mapping.

Trevor Greenan

Marketing

As Chief Marketing Officer, Trevor oversees research, graphic design, and content development for Perimeter. While studying at UC Berkeley, Trevor oversaw a comprehensive redesign and rebranding of The Daily Californian, and has since maintained a strong interest in research-driven creative marketing projects. 

Headshot of Perimeter Chief Operations Officer Moor Xu.

Moor Xu

Operations

As Chief Operating Officer at Perimeter, Moor is responsible for project management and operations. While studying mathematics at UC Berkeley, he designed course material and taught at the Sutardja Center for Entrepreneurship and Technology, and at the European Innovation Academy.

Our Advisors & Investors

Headshot of Perimeter advisor Philip Reiner.

Philip Reiner

Former Senior Director for National Security Council

Headshot of Perimeter advisor Todd Basche.

Todd Basche

Former Executive Vice President at AXON

Headshot of Perimeter investor Jeff Eggers.

Jeff Eggers

Managing Director at Risk and Return

Headshot of Perimeter advisor Chad Costa.

Chad Costa

Battalion Chief with the Petaluma Fire Department

Headshot of Perimeter investor Shawn Merani.

Shawn Merani

Founder & Managing Director at Parade Ventures

Headshot of Perimeter advisor George John.

George John

Founder at Rocket Fuel

Headshot of Perimeter advisor Shomit Ghose.

Shomit Ghose

Partner at ONSET Ventures

Headshot of Perimeter advisor Paul Holliman.

Paul Holliman

CEO at Wentworth Venture Syndicates LLC

Headshot of Perimeter advisor David Fox.

David Fox

Angel Investor

About our Advisors

Headshot of Perimeter advisor Philip Reiner.

Philip Reiner

Former Senior Director for National Security Council

Headshot of Perimeter advisor Todd Basche.

Todd Basche

Former Executive Vice President at AXON

Headshot of Perimeter investor Jeff Eggers.

Jeff Eggers

Managing Director at Risk and Return

Headshot of Perimeter advisor Chad Costa.

Chad Costa

Battalion Chief with the Petaluma Fire Department

Headshot of Perimeter investor Shawn Merani.

Shawn Merani

Founder & Managing Director at Parade Ventures

Headshot of Perimeter advisor George John.

George John

Founder at Rocket Fuel

Headshot of Perimeter advisor Shomit Ghose.

Shomit Ghose

Partner at ONSET Ventures

Headshot of Perimeter advisor Paul Holliman.

Paul Holliman

CEO at Wentworth Venture Syndicates LLC

Headshot of Perimeter advisor David Fox.

David Fox

Angel Investor

Join our team