About us

A team designed to put out fires


Spearheaded by the daughter of two first responders, our team has faced the devastation of California fires first-hand and understands the importance of bringing new solutions to public safety. We’re dedicated to upholding our values of transparency, equity, and reliability by helping responders keep the public, and themselves, safe. 

About our Team

Perimeter CEO Bailey Farren wears a firefighting uniform.

Bailey Farren

Founder / CEO

Bailey heads the team as Chief Executive Officer, directing sales, fundraising, and team operations. Coming from a family of first responders, she was inspired to develop Perimeter after experiencing the Tubbs Fire in her hometown of Santa Rosa. She brings over six years of technology sales experience to the team and extensive knowledge of data-driven business models. 

Headshot of Perimeter CEO Noah Wu.

Noah Wu

FOUNDER / CTO

Noah, the Chief Technology Officer for Perimeter, directs platform feature ideation and development and oversees the technical components of product creation. He became a co-founder of Perimeter during the infamous Camp Fire, and is experienced in full-stack development and machine learning, as well as geospatial information systems and mapping.

Headshot of Perimeter CMO Trevor Greenan.

Trevor Greenan

CMO

As Chief Marketing Officer, Trevor oversees research, graphic design, and content development for Perimeter. While studying at UC Berkeley, Trevor oversaw a comprehensive redesign and rebranding of The Daily Californian, and has since maintained a strong interest in research-driven creative marketing projects. 

Headshot of Perimeter Lead Software Engineer Jacob Green.

Jacob Green

Lead Software Engineer

Jacob leads software development for the team, and manages front-end and database design of the Perimeter platform. Jacob previously interned at FaceFirst Inc., focusing on image processing and neural networks. He specializes in artificial intelligence and implementation of machine learning techniques.

Headshot of Perimeter COO Moor Xu.

Moor Xu

COO

As Chief Operating Officer at Perimeter, Moor is responsible for project management and operations. While studying mathematics at UC Berkeley, he designed course material and taught at the Sutardja Center for Entrepreneurship and Technology, and at the European Innovation Academy.

About our Advisors

Headshot of Perimeter advisor George John.

George John

Founder at Rocket Fuel

Headshot of Perimeter advisor Shomit Ghose.

Shomit Ghose

Partner at ONSET Ventures

Headshot of Perimeter advisor Pam Induni.

Pam Induni

15 years with IBM

Headshot of Perimeter advisor Chuck DeVita.

Chuck DeVita

President at Growth Process Group

Philip Reiner

Former Senior Director for National Security Council

Headshot of Perimeter advisor Todd Basche.

Todd Basche

Former Executive Vice President at AXON

Headshot of Perimeter advisor Chris Schmidt.

Chris Schmidt

Researcher for the Fire Detection and Characterization Algorithm (FDCA)

Headshot of Perimeter advisor Paul Holliman.

Paul Holliman

CEO at Wentworth Venture Syndicates LLC

Headshot of Perimeter advisor David Fox.

David Fox

Angel Investor

About our Advisors

Headshot of Perimeter advisor George John.

George John

Founder at Rocket Fuel

Headshot of Perimeter advisor Shomit Ghose.

Shomit Ghose

Partner at ONSET Ventures

Headshot of Perimeter advisor Pam Induni.

Pam Induni

15 years with IBM

Headshot of Perimeter advisor Chuck DeVita.

Chuck DeVita

President at Growth Process Group

Headshot of Perimeter advisor Philip Reiner.

Philip Reiner

Former Senior Director for National Security Council

Headshot of Perimeter advisor Todd Basche.

Todd Basche

Former Executive Vice President at AXON

Headshot of Perimeter advisor Paul Holliman.

Paul Holliman

CEO at Wentworth Venture Syndicates LLC

Headshot of Perimeter advisor David Fox.

David Fox

Angel Investor

Headshot of Perimeter advisor Chris Schmidt.

Chris Schmidt

Researcher for the Fire Detection and Characterization Algorithm (FDCA)